Oaken was asked to design a stand that reflected Blancco’s brand values: stylish, smart, bold yet approachable while maximising visibility through high-level branding. The stand also needed to include multiple demo stations, a bar and hospitality space, reception, storage, and seating.
We created a layout that was effortless and welcoming, with natural materials and brand-led colours that echoed Blancco’s identity. High-level branding and strong sightlines ensured visibility across the hall, while the hospitality bar and seating areas encouraged networking. Dedicated demo zones were strategically placed for accessibility, allowing multiple visitors to engage simultaneously.
The stand delivered a professional, approachable brand presence at IT-SA, successfully combining style with function. Blancco gained a high-visibility platform to showcase its solutions, reinforce brand values, and engage with prospects in a space that was both practical and memorable.
