Show Name
Global Gaming Expo (G2E)
Venue
Venetian Expo Las Vegas
Location
USA
DR Gaming Technology
Stand Design
Construction & Installation
Project Management & Logistics
about this project
Technology by Design
DR Gaming (DRGT) needed a bold presence at G2E Las Vegas, one of the largest gaming technology events in the world. Their goal was to reposition themselves as a technology-first company that also sells slot machines, rather than being seen simply as a slot machine supplier.
Oaken was asked to create a stand that elevated DRGT’s brand positioning, maximised visibility, and offered versatile spaces to demonstrate their products from casino management systems to jackpot technology and table games while also providing hospitality and private meeting areas.
We designed an open, highly visible booth featuring integrated LED walls, multiple demo kiosks, and a Black Jack table for live product showcase. The layout optimised flow, blending product displays with functional spaces including a server room, meeting areas, and a DJ booth. Striking brand colours and lighting ensured a strong visual identity, while scalable features allowed the design to be adapted for future events such as ICE Barcelona.
The stand delivered a polished, technology-driven presence that reinforced DRGT’s market positioning. Visitors experienced the full portfolio of products in an engaging environment, and the adaptable design now provides a repeatable blueprint for their future exhibitions worldwide.
