Show Name

ICE Gaming

Venue

Fira de Barcelona

Location

Spain


Galaxy Gaming

Stand Design

Construction & Installation

Project Management & Logistics

about this project

Evolution by Design

Galaxy Gaming needed a strong, consistent presence at ICE to showcase its innovative table games and casino solutions. Having exhibited with Oaken since 2023, the company wanted a stand that reflected its growth and evolving brand vision, while also adapting to the significant venue change when ICE moved from London to Barcelona in 2025.

The goal was to design and deliver exhibition stands that not only displayed Galaxy’s products effectively but also elevated their brand presence, maximised engagement, and created a platform for client meetings and relationship building.


Working closely with the Galaxy team, we developed a series of stands across multiple years that combined technical precision with bold brand presentation. For the move to Barcelona in 2025, we introduced a refreshed design more closely aligned with Galaxy’s vision — balancing high visibility, interactive product zones, and welcoming hospitality areas. Our attention to detail and hands-on support ensured every element, from logistics to live build, ran smoothly.


Galaxy Gaming’s presence at ICE has become stronger year on year. The stands have consistently delivered high-impact visibility, clear product storytelling, and a welcoming space for client engagement. As their testimonial confirms, Oaken’s technical expertise, responsive service, and commitment to “going the extra mile” have made us a trusted partner in their international exhibition journey.



“We've partnered with Oaken Design for our ICE exhibitions from 2023-2025 and couldn't be more satisfied with the results. Their team combines exceptional technical expertise with friendly, responsive support throughout the entire process. Their attention to detail and willingness to go the extra mile makes them a pleasure to work with.”

Vice President of Marketing, Galaxy Gaming