Oaken was asked to create a space that would showcase the new brand, attract both existing and new partners, and provide an environment that encouraged open conversations, strengthened relationships, and delivered a clear return on investment through engagement and visibility.
We designed a modern, open stand with natural materials, strong brand colours, and comfortable seating to create a welcoming atmosphere. The layout integrated areas for casual and formal discussions, private meetings, and brand storytelling through large-format graphics. Every design element was chosen to reflect Infinity Holidays’ approachable ethos while still maintaining a sleek, professional presence.
The stand elevated Infinity Holidays’ profile at WTM, delivering enhanced brand recognition and creating a destination that drew both current and potential partners. The space successfully balanced openness with functionality, positioning the brand as both professional and approachable, and generating meaningful business conversations throughout the event.
