Show Name

ICE Gaming

Venue

Excel

Location

London


Stanley Bet

Stand Design

Construction & Installation

Project Management & Logistics

about this project

Collaboration in Design

Stanley Bet Group wanted a bold and immersive stand at ICE 2024 to showcase its innovative gaming and betting technologies.


With their in-house team leading on creative design, they needed a partner capable of handling the technical complexity and project management required to deliver the vision at scale.

Oaken was asked to take ownership of the technical interpretation, project management, and delivery of the stand. The goal was to translate creative concepts into a fully functioning, tech-enabled build that worked seamlessly for both product demonstration and client engagement.


We worked closely with Stanleybet’s in-house designers, acting as the bridge between concept and reality. Our team managed every technical detail  from integrating multiple large-format LED displays and interactive kiosks, to coordinating complex AV requirements and ensuring flawless installation. Clear communication and proactive project management ensured the build ran smoothly and to deadline.


The stand provided Stanleybet with a bold, dynamic presence at ICE 2024. The seamless integration of technology and striking brand architecture created an immersive environment that impressed visitors and reinforced Stanleybet’s market leadership. Our ability to interpret and deliver the client’s vision with precision and reliability has cemented a strong partnership for future events.