What Are the Top European Trade Shows for Tech Companies in 2026?
If you’re a tech company looking to make an impact in 2026, Europe’s exhibition calendar is packed with opportunity. From global showcases to niche innovation events, the right stage can connect your brand to investors, partners, and customers in a single week. Here are a handful of shows worth having on your radar and what each can do for your brand.
MWC Barcelona – The Global Stage
The cornerstone of the tech calendar. Mobile World Congress attracts the biggest names in connectivity, AI, and future tech. If visibility, prestige, and scale matter to your brand, this is the one.
ISE Amsterdam – Immersive Technology and AV
Integrated Systems Europe focuses on visual technologies, interactive systems, and AV integration. It’s where tech meets experience design, and a prime show for brands in digital display, lighting, and innovation.
Retail Technology Show, London – Smart Commerce in Action
A fast-growing show that brings together retail tech innovators, data specialists, and experience designers. We’ve worked here with clients like Logile where precision stand design meets business intelligence.
https://www.retailtechnologyshow.com/
Gamescom, Cologne – Where Play Meets Power
For brands in gaming, VR, or entertainment, Gamescom remains Europe’s go-to stage. High-energy, high-volume, and a brilliant opportunity for audience engagement and partnership visibility.
https://www.gamescom.global/en
ICE Barcelona – The Global Gaming Showcase
After years in London, ICE has found its new home in Barcelona and it’s already redefining how gaming brands show up on the world stage. This show is fast-paced, high-profile, and incredibly competitive, attracting everyone from established casino technology firms to innovators in digital gaming. Exhibiting here means standing out visually and strategically.
Whether you’re scaling your presence across Europe or attending your first international show, choosing the right event is half the success.
👉 Explore Our Work at these shows or Talk to our Team about where your brand will make the biggest impact in 2026
