What do I Need to Know About Exhibiting at MWC Barcelona?
MWC Barcelona isn’t just another trade show, it’s the global stage for technology brands. With over 100,000 visitors and exhibitors from every corner of the world, it’s a serious opportunity. But it’s also one of the most complex shows to exhibit at. If you’re planning your first appearance, or looking to elevate your presence, understanding how the show works is essential to getting it right.
Why MWC is different
MWC is vast, fast, and incredibly competitive. Design expectations are high, regulations are strict, and logistics can be a challenge. Having worked at the show for over 20 years, our team knows every hall, supplier, and hidden rule and that local knowledge makes all the difference.
Planning Early is Everything
Space selection opens months in advance and premium positions go fast. Starting early means you can secure the best footprint and give your design team time to plan for flow, meeting areas, and visibility from key walkways. Leave it too late and you’ll be designing around compromises. Planning early means you get access to the best suppliers and also have the opportunity to negotiate more complex designs with the show organisers.
Think About Local Logistics
Barcelona venues are efficient but demanding. From power ordering to delivery scheduling, everything is tightly managed. Working with a Spanish-speaking partner or one familiar with Fira Barcelona’s systems will save hours of back-and-forth during build week. There are all the nuances of working locally such as the shops being closed on a Sunday, the local lunchbreak times..all things that need to be considered in the build up schedule.
The Experience Matters
MWC isn’t just about tech, it’s about how your brand feels. A well-designed stand gives visitors a sensory impression that lasts longer than any demo. It’s your chance to make your brand tangible in a sea of innovation.
Working in partnership with other agencies the team at Oaken Design has delivered over 40 projects at MWC Barcelona and knows exactly what it takes to make an impact there.
👉 Get in Touch to plan your next presence at MWC and take the guesswork out of exhibiting in Barcelona.
